Tuesday, 20 December 2011

UK’s motor vanity fair (24) [Bâlciul deşertăciunilor cu motor din UK]

Although I dedicated another episode to this legendary British car, I feel that there’s a little more to say before exhausting (or maybe not?!) the topic.

In tune with the season, these images (taken by my reader C.L.) are meant to illustrate the good news of 2011 for England’s motor industry.

The Chinese owners of MG have kept their word, and seem more determined to succeed than the previous German owners (BMW).

Not only that they reopened a former MG plant in Birmingham, yet the result of their work could be seen on British roads as of April 2011.

The (re-named) ‘Modern Gentleman’ is back. A new model (MG6 1.8T Fastback) was launched in spring, for a starting price of £ 15,495.

Obviously, many could argue that this ‘renaissance’ of the motor industry in Britain is rather symbolic, having a negligeable impact (whats more fragile than air bridges? :-) on the whole of UK’s economy.

Over 75% of the ‘new MG’ is build in Shanghai, shipped to Britain, and finished by less than 100 skilled British specialists.

Anyway, irrespective of the adverse global economic climate, why wouldn’t we hail any little success, in this world so flooded with bad news about the automotive industry?

It took 16 years for the brand’s fans (some of their car clubs: here, here and here) to see a new MG and their patience was rewarded.

There are less than 10 years since no new ARO left the assembly plant in the Romanian municipality of Câmpulung-Muscel, Argeş county (AG).

MG has always been an elitistic brand, such as it’s birthplace (Oxford) is. Still, we are witnessing its resurrection.

Would it be so exaggerate to dream that ARO – a ‘SUV for the masses’, exported to over 110 countries – could be reborn thanks to its current British owner of Romanian descent?

[For all the episodes of this series, and all the posts on this blog go to/Pentru toate episoadele din această serie şi toate postările de pe acest blog mergi la: Contents/Cuprins]

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