Monday, 15 February 2010

UK’s motor vanity fair (15) [Bâlciul deşertăciunilor cu motor din UK]

It may take years to make it to the top of any industry, but it doesn’t take anyone too much to fall form the peaks where the first automotive producers of the world had reached not further than 4-5 years ago.

Weren’t Toyota and General Motors bitter rivals competing for the title of “number one car producer in the world” some years ago? And where are they now?

The American company has been an ailing giant for the past years, while Toyota appears like a Sumo wrestler knocked down by a fly these days.

The miracle of Japanese cars – cheap and reliable (?!) – has crumbled. Fans of the brand who would have advised you to choose a Toyota some years ago, have now had enough of their lousy after-sale services (for instance, ask the Brits!).

Toyota may not necessarily be a bad car (and quite visible on the streets of Edinburgh), but they definitely had a disastrous PR strategy since the beginning of 2010.

Having survived the first blows that brought Chrysler and General Motors on the brink of collapse, Toyota only began to report a significant drop in sales by the end of 2008.

Then, this problem of recalling vehicles erupted, which would definitely add to the important loss which was already expected.

Sic transit glory mundi,” the Romans would have exclaimed. Reaching to the top of the automotive production is not as simple as in the entertainment industry, yet downfalls appear to be as quick as those in the show-biz.

[For all the episodes of this series, and all the posts on this blog go to/Pentru toate episoadele din această serie şi toate postările de pe acest blog mergi la: Contents/Cuprins]

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